The Shift 100 has been put together to identify marketing and advertising technology entrepreneurs who are reinventing advertising and marketing in a digital world.

The Shift 100 entrepreneurs are at the forefront of the industries revolutionary change; shifting gears to meet the higher expectations of the modern, empowered consumer with greater speed, flexibility and efficiency.

Twitter: @OmetriaDataFacebook: @ometria

Ometria was founded by four serial entrepreneurs, with combined experience in e-commerce, computer science, mathematics and SaaS.

Ometria’s mission is to build the brain that powers all communication between retailers and their customers. We help them leverage data to build detailed customer profiles and make sure that all messages they send are always relevant, leading to higher engagement and increased revenues.

USP: A customer insight and marketing automation platform which lets retailers communicate with their customers in a personalised way.

To view the full Shift 100, click here.