The Shift 100 has been created to identify the gaming technology entrepreneurs who are at the forefront of the industry’s revolutionary change. They run businesses that are innovating rapidly to meet the enhanced expectations of the modern, empowered consumer, and seek to offer greater interactivity, quality and entertainment value.

Twitter: @ Improbableio

Improbable was founded in 2012 by Herman Narula & Rob Whitehead. They develop an operating environment that makes building simulated worlds possible.

Improbable provide unique insight to those asking questions of complex systems. As well as enabling completely new experiences in gaming, they can solve significant problems in areas as diverse as defence, energy, city efficiency, health, and finance.

USP: Enabling completely new experiences in gaming.

To view the full Shift 100, click here.