The Shift 100 has been put together to identify retail technology entrepreneurs who are bringing new ideas and products to market, creating integrated customer experiences and leading the move away from traditional ‘clicks and mortar’ e-commerce.

These entrepreneurs have been selected because they are dynamic, agile and shifting gears. They have brought an innovative product to market, cleverly harnessed a technology or process, led the revolutionary execution of a new technology and disrupted their markets.

Georgina Nelson has been recognised within retail technology Shift 100 in association with KPMG Small Business Accounting.

truRating was founded in 2013 by Georgina Nelson after noticing the strong influence of online review sites for businesses.

Twitter @truRatingFacebook @truratingInstagram trurating

truRating allows retailers to receive reliable feedback as well as enabling customers to have their voice heard with a simple 0-9 rating. The firm has collected more than 2 million snap reviews from retail customers as they buy products.

USP: The world’s first mass point-of-payment consumer rating system.

To view the full Shift 100, click here.