The Shift 100 has been put together to identify retail technology entrepreneurs who are bringing new ideas and products to market, creating integrated customer experiences and leading the move away from traditional ‘clicks and mortar’ e-commerce.

These entrepreneurs have been selected because they are dynamic, agile and shifting gears. They have brought an innovative product to market, cleverly harnessed a technology or process, led the revolutionary execution of a new technology and disrupted their markets.

Emily Bendell has been recognised within retail technology Shift 100 in association with KPMG Small Business Accounting.

After graduating from Economics at Oxford University, Emily Bendell worked as a journalist for several years. Emily then went on to quit her job to set up Bluebella in 2005 after finding a gap in the market to find high-quality, fashionable, but affordable lingerie.

Twitter @BluebellaFacebook @OfficialBluebellaInstagram bluebellaofficial

Bluebella sells in department stores such as Selfridges and House of Fraser as well as websites including ASOS. Bluebella designed ‘50 Shades of Grey’ lingerie one collection at Tesco (F&F) and another ‘Black Label’ collection.

USP: High quality, luxurious and affordable lingerie offering exceptional customer service.

To view the full Shift 100, click here.