Little Data

The Shift 100 has been put together to identify marketing and advertising technology entrepreneurs who are reinventing advertising and marketing in a digital world.

The Shift 100 entrepreneurs are at the forefront of the industries revolutionary change; shifting gears to meet the higher expectations of the modern, empowered consumer with greater speed, flexibility and efficiency.

Twitter: @LittledataUKFacebook: @littledatauk

Edward Upton founded Little Data in 2014 and has a broad experience helping companies with business analytics, and building software tools with a simple user experience at their heart.

Little Data simplifies website tracking by providing intelligent, automated alerts and suggestions.

USP: Google Analytics reporting made easy.

To view the full Shift 100, click here.