Edward Barrow and Andrew Davies Idio

The Shift 100 has been put together to identify marketing and advertising technology entrepreneurs who are reinventing advertising and marketing in a digital world.

The Shift 100 entrepreneurs are at the forefront of the industries revolutionary change; shifting gears to meet the higher expectations of the modern, empowered consumer with greater speed, flexibility and efficiency.

Twitter: @idioplatform

Edward Barrow and Andrew Davies founded Idio. They both studied at the University of Warwick Business School and met in their 3rd year of university.

Idio helps major brands and media companies implement technology-driven solutions to supercharge their content's effectiveness.

USP: Predicts the interests & intent of high-value customers, personalising the digital and advisor experience for enterprise clients.

To view the full Shift 100, click here.