Advidy Dilly

The Shift 100 has been put together to identify marketing and advertising technology entrepreneurs who are reinventing advertising and marketing in a digital world.

The Shift 100 entrepreneurs are at the forefront of the industries revolutionary change; shifting gears to meet the higher expectations of the modern, empowered consumer with greater speed, flexibility and efficiency.

Facebook: @advifi

Dilly Evtimova, Lazarina Angelova and Margarit Ralev and Ronald Hristov founded Advifi in 2015.

Advify aim to turn the WiFi at each shopping centre, hotel, stadium, bar into a localised advertising channel that marketers could use to bring real-life context to their mobile adverts. They use big data to provide advertisers with targeting opportunity that would enable them to segment their audiences based on type of venue, past consumer behaviour and close to the point-of-sale.

USP: The first programmatic WiFi ad network.

To view the full Shift 100, click here.