The Shift 100 has been put together to identify retail technology entrepreneurs who are bringing new ideas and products to market, creating integrated customer experiences and leading the move away from traditional ‘clicks and mortar’ e-commerce.

These entrepreneurs have been selected because they are dynamic, agile and shifting gears. They have brought an innovative product to market, cleverly harnessed a technology or process, led the revolutionary execution of a new technology and disrupted their markets.

Debbie Williamson has been recognised within retail technology Shift 100 in association with KPMG Small Business Accounting.

In 2012 Debbie Williamson quit her digital product development role at The Telegraph to co-found Swoon Editions. Williamson took home the prestigious title of Women in Business at the Startups Awards 2015.

Twitter: @swooneditionsFacebook: @swooneditionsInstagram: swooneditions

Swoon Editions is an e-commerce platform specialising in hand-crafted, low-cost furniture shortening the supply chain by only creating a limited quantity of designs each day.

USP: Online retailer of hand-crafted quality furniture for affordable prices.

To view the full Shift 100, click here.