The Shift 100 has been created to identify the gaming technology entrepreneurs who are at the forefront of the industry’s revolutionary change. They run businesses that are innovating rapidly to meet the enhanced expectations of the modern, empowered consumer, and seek to offer greater interactivity, quality and entertainment value.

Twitter: @ZeroLight

ZeroLight was created in 2014 by former racing videogame developer Darren Jobling. He spotted the car market’s need for a more sophisticated virtual car showroom.

Zerolight is a real-time 3D car configurator solution. The innovative software enables dealerships to create a fully interactive showcase of their complete range of models, designs and options.

USP: The world's most advanced car configurator solution.

To view the full Shift 100, click here.