The Shift 100 has been put together to identify retail technology entrepreneurs who are bringing new ideas and products to market, creating integrated customer experiences and leading the move away from traditional ‘clicks and mortar’ e-commerce.

These entrepreneurs have been selected because they are dynamic, agile and shifting gears. They have brought an innovative product to market, cleverly harnessed a technology or process, led the revolutionary execution of a new technology and disrupted their markets.

Darren Beale has been recognised within retail technology Shift 100 in association with KPMG Small Business Accounting.

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Darren Beale started out in business while still at school. With the help of his parents, he managed to keep his businesses running while completing a computing degree at Loughborough University. Previous successes have included the affiliate marketing agency MoreNiche.com, design agency Soula.com, and weight-loss supplement Proactol.

Musclefoods.com supplies high protein foods including top quality fresh meats as well as supplements and other innovative products such as protein bread and crisps.

USP: Online retailer offering high protein foods and supplements.

To view the full Shift 100, click here.