The Shift 100 has been put together to identify retail technology entrepreneurs who are bringing new ideas and products to market, creating integrated customer experiences and leading the move away from traditional ‘clicks and mortar’ e-commerce.

These entrepreneurs have been selected because they are dynamic, agile and shifting gears. They have brought an innovative product to market, cleverly harnessed a technology or process, led the revolutionary execution of a new technology and disrupted their markets.

Daniela Cecilio has been recognised within retail technology Shift 100 in association with KPMG Small Business Accounting.

Before founding ASAP54, Daniela Cecilio previously worked at Farfetch.com. She came up with the idea after seeing a pair of sunglasses that she wanted, and after searching everywhere she couldn’t find them. She then decided to create a new way of searching for fashion.

Twitter @ASAP54Facebook @Asap54Instagram asap54

Asap54 is a site that uses image-recognition technology to help people discover fashion online. Shoppers can use the site to scan clothes they're interested in by snapping a photo, and it automatically finds it online, or suggests similar items.

USP: A fashion app that provides customer’s information about items of clothing based on customer photos.

To view the full Shift 100, click here.