The Shift 100 has been put together to identify retail technology entrepreneurs who are bringing new ideas and products to market, creating integrated customer experiences and leading the move away from traditional ‘clicks and mortar’ e-commerce.

These entrepreneurs have been selected because they are dynamic, agile and shifting gears. They have brought an innovative product to market, cleverly harnessed a technology or process, led the revolutionary execution of a new technology and disrupted their markets.

Christian Lane has been recognised within retail technology Shift 100 in association with KPMG Small Business Accounting.

Christian Lane founded Smarter in 2013 with the launch of the world’s first Wi-Fi connected kettle. His vision was to create a truly connected home that was accessible, affordable and understandable.

Twitter @Smarter_AMFacebook @wifikettleInstagram

The iKettle is a way that users can save a huge amount of time and effort by using a remote kettle. In 2015, Kettle 2.0 and a brand new product, Smarter Coffee was launched.

USP: A remote kettle using smart technology.

To view the full Shift 100, click here.