The Shift 100 has been put together to identify retail technology entrepreneurs who are bringing new ideas and products to market, creating integrated customer experiences and leading the move away from traditional ‘clicks and mortar’ e-commerce.

These entrepreneurs have been selected because they are dynamic, agile and shifting gears. They have brought an innovative product to market, cleverly harnessed a technology or process, led the revolutionary execution of a new technology and disrupted their markets.

Chris Morton has been recognised within retail technology Shift 100 in association with KPMG Small Business Accounting.

Chris Morton is the CEO and co-founder of Lyst, Chris Morton started the company in 2010 after working as an investor at Balderton Capital and Benchmark Capital.

Twitter @lystFacebook @LystInstagram lyst

Lyst is an online fashion marketplace that lets users follow their favourite shops. In January 2014, Lyst announced that it had raised $14 million (£9 million) in funding from Balderton Capital and Accel Partners, among other investors.

USP: A social curation platform for online fashion.

To view the full Shift 100, click here.