The Shift 100 has been put together to identify retail technology entrepreneurs who are bringing new ideas and products to market, creating integrated customer experiences and leading the move away from traditional ‘clicks and mortar’ e-commerce.

These entrepreneurs have been selected because they are dynamic, agile and shifting gears. They have brought an innovative product to market, cleverly harnessed a technology or process, led the revolutionary execution of a new technology and disrupted their markets.

Chris Griffin has been recognised within retail technology Shift 100 in association with KPMG Small Business Accounting.

Chris Griffin is the founder of Anatwine. He came up with the idea after working in the fashion industry and noticed that the different systems being used by major brands were highly complex, resulting in inconsistencies for customers.

Twitter @AnatwineGroup

Anatwine's cloud-based portal allows you to create, edit and launch the best possible selection of a brands product range. This means that the brand is able to mirror the retailer’s service level agreements and customer promise, while the retailer still has visibility across the customer journey.

USP: A cloud-based portal for retailers for a seamless experience for the customer.

To view the full Shift 100, click here.