The Shift 100 has been put together to identify retail technology entrepreneurs who are bringing new ideas and products to market, creating integrated customer experiences and leading the move away from traditional ‘clicks and mortar’ e-commerce.

These entrepreneurs have been selected because they are dynamic, agile and shifting gears. They have brought an innovative product to market, cleverly harnessed a technology or process, led the revolutionary execution of a new technology and disrupted their markets.

Carl Uminski and Nick Hynes have been recognised within retail technology Shift 100 in association with KPMG Small Business Accounting.

Nick Hynes founded Somo in 2009 with Carl Uminski in response to rapid changes in consumer and employee behaviour. They aim to help companies make sense of the huge opportunities and the disruptive potential of mobile technology.

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Somo help brands increase sales, customer engagement and productivity. Somo takes advantage of the latest technology, including mobile, wearables, mixed reality and the Internet of Things to create actionable innovation for clients.

USP: Somo delivers mobile transformation programmes for global brands.

To view the full Shift 100, click here.