The Shift 100 has been put together to identify retail technology entrepreneurs who are bringing new ideas and products to market, creating integrated customer experiences and leading the move away from traditional ‘clicks and mortar’ e-commerce.

These entrepreneurs have been selected because they are dynamic, agile and shifting gears. They have brought an innovative product to market, cleverly harnessed a technology or process, led the revolutionary execution of a new technology and disrupted their markets.

Callum Stuart has been recognised within retail technology Shift 100 in association with KPMG Small Business Accounting.

Established in 2012 the idea began while Callum Stuart was trying to buy a pair of black jeans online that he realised there was a demand for an app that “makes it easy to find stuff that you like.” The company raised £2.5 million in a Series A funding round led by Royal Mail.

Twitter @MallzeeFacebook @MallzeeInstagram mallzee

Described as a "Tinder for fashion," Mallzee’s app lets users to swipe through more than a million products from hundreds of retailers.

USP: An app to swipe through fashion products.

To view the full Shift 100, click here.