The Shift 100 has been put together to identify retail technology entrepreneurs who are bringing new ideas and products to market, creating integrated customer experiences and leading the move away from traditional ‘clicks and mortar’ e-commerce.

These entrepreneurs have been selected because they are dynamic, agile and shifting gears. They have brought an innovative product to market, cleverly harnessed a technology or process, led the revolutionary execution of a new technology and disrupted their markets.

Bertie Stephens and Adel Louertatani have been recognised within retail technology Shift 100 in association with KPMG Small Business Accounting.

Bertie Stephens started out in the film industry after studying at university. When buying equipment for his production company online, Bertie realised there was something fundamentally flawed about the e-commerce market. When he called companies to see if they would price match they would always come back and say yes, giving him the idea to create a price match through automated technology.

Twitter @flubitweetFacebook @flubitInstagram flubit

Flubit was founded in 2011 and is an online platform is an online marketplace inviting users to demand lower prices on products which they’ve seen for sale elsewhere online.

USP: Helps online sellers sell more, more efficiently, and buyers buy more, at cheaper prices.

To view the full Shift 100, click here.