The Shift 100 has been put together to identify retail technology entrepreneurs who are bringing new ideas and products to market, creating integrated customer experiences and leading the move away from traditional ‘clicks and mortar’ e-commerce.

These entrepreneurs have been selected because they are dynamic, agile and shifting gears. They have brought an innovative product to market, cleverly harnessed a technology or process, led the revolutionary execution of a new technology and disrupted their markets.

Ben Alun-Jones Kirsty Emery and Hal Watts have been recognised within retail technology Shift 100 in association with KPMG Small Business Accounting.

The founders created Unmade as a response to their frustration at the fashion industry’s stagnant approach to mass-consumption.

Twitter @UNMADESTUDIOFacebook @UnmadeStudioInstagram unmadestudio

Unmade controls existing industrial knitting machines to make thousands of really unique items of knitwear for the same price as making thousands of pieces that are all the same. Colours can be adapted and patterns rearranged by merely dragging a finger across the tablet screens (or cursor on a desktop). On hitting “buy”, items then join a digital queue to be “printed out” by the machine.

USP: Real time, customisable knitwear.

To view the full Shift 100, click here.