The Shift 100 has been put together to identify retail technology entrepreneurs who are bringing new ideas and products to market, creating integrated customer experiences and leading the move away from traditional ‘clicks and mortar’ e-commerce.

These entrepreneurs have been selected because they are dynamic, agile and shifting gears. They have brought an innovative product to market, cleverly harnessed a technology or process, led the revolutionary execution of a new technology and disrupted their markets.

Anna Bance and Xavier de Lecaros-Aquise have been recognised within retail technology Shift 100 in association with KPMG Small Business Accounting.

Anna Bance studied at The London College of Fashion and managed PR for the designer brand Hermes before spotting a gap in the market for online luxury fashion rental. Bance then founded the company with Xavier de Lecaros-Aquise, who was leading the UK digital media efforts for an investment bank before the launch.

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The e-commerce rental site enables women to be on trend and wear an exclusive designer clothing that they may not be able to afford or need to wear again.

USP: Allows customers to rent the latest designer dresses and accessories for a fraction of the retail price.

To view the full Shift 100, click here.