The Shift 100 has been put together to identify retail technology entrepreneurs who are bringing new ideas and products to market, creating integrated customer experiences and leading the move away from traditional ‘clicks and mortar’ e-commerce.

These entrepreneurs have been selected because they are dynamic, agile and shifting gears. They have brought an innovative product to market, cleverly harnessed a technology or process, led the revolutionary execution of a new technology and disrupted their markets.

Andrew Nowell has been recognised within retail technology Shift 100 in association with KPMG Small Business Accounting.

Founder Andrew Nowell entered Dragons' Den, seeking investment to grow PitPat in the UK and abroad and to raise awareness of pet health.

Twitter @PitPatPetFacebook @pitpatpetInstagram pitpatpet

Pitpatpet Ltd is focused on designing and manufacturing affordable products that augment traditional pet care with the latest technology. PitPat, their innovative dog activity monitor that allows owners to see how much exercise their dog has been getting from an app on their phone.

USP: Helps owners monitor how much exercise their dog has done.

To view the full Shift 100, click here.