The Shift 100 has been put together to identify retail technology entrepreneurs who are bringing new ideas and products to market, creating integrated customer experiences and leading the move away from traditional ‘clicks and mortar’ e-commerce.

These entrepreneurs have been selected because they are dynamic, agile and shifting gears. They have brought an innovative product to market, cleverly harnessed a technology or process, led the revolutionary execution of a new technology and disrupted their markets.

Aman Khurana and Andre Hordagoda have been recognised within retail technology Shift 100 in association with KPMG Small Business Accounting.

GoInStore was founded in 2015 after Andre Hordagoda arrived at his sister's shop , which was empty with four sales people. He told his sister that there must be hundreds of people browsing the store's website. He then thought that there must be a way for idle in-store assistants to access online customers.

Twitter @GoInStoreFacebook @GoInStore

GoInStore offers an in-store shopping, online. Using mobile technology to stream live from the viewpoint of an in-store sales person directly to the website visitor who has expert knowledge of the products they are interested in.

USP: Providing a first person shopping experience for online customers.

To view the full Shift 100, click here.