The Shift 100 has been put together to identify retail technology entrepreneurs who are bringing new ideas and products to market, creating integrated customer experiences and leading the move away from traditional ‘clicks and mortar’ e-commerce.

These entrepreneurs have been selected because they are dynamic, agile and shifting gears. They have brought an innovative product to market, cleverly harnessed a technology or process, led the revolutionary execution of a new technology and disrupted their markets.

Alice Hall has been recognised within retail technology Shift 100 in association with KPMG Small Business Accounting.

Alice Hall founded Pink Boutique in 2012 after struggling to pay her bills. She decided to use £90 to buy a pack of dresses to sell online. When they sold, she bought two more packs of dresses, and when they sold, she bought four more packs.

Twitter @PinkBoutiqueUKFacebook @pinkboutiquestoreInstagram pinkboutiqueuk

Pink Boutique sells over 2,000 dresses a day, exporting to 59 countries, and has achieved turnover of over £7m while bringing in profits.

USP: Online fashion retailer specialising in women’s clothing and party dresses.

To view the full Shift 100, click here.