The Shift 100 has been put together to identify retail technology entrepreneurs who are bringing new ideas and products to market, creating integrated customer experiences and leading the move away from traditional ‘clicks and mortar’ e-commerce.

These entrepreneurs have been selected because they are dynamic, agile and shifting gears. They have brought an innovative product to market, cleverly harnessed a technology or process, led the revolutionary execution of a new technology and disrupted their markets.

Ali Halland and Julie Lavington have been recognised within retail technology Shift 100 in association with KPMG Small Business Accounting.

The former Look magazine editor Ali Hall together with former Look and InStyle publishing director Julie Lavington have spent their careers speaking to thousands of women about what they want from their clothes and hearing complaints from women about appropriate clothing. It was clear that there was a real gap in the market to provide clothing women want.

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Sosandar is an online women's wear platform that fuses a fashion-forward clothing line with style inspiration, news and advice.

USP: Delivers instantly wearable pieces that truly reflect the seasons and make women feel chic and feminine.

To view the full Shift 100, click here.