The Shift 100 has been put together to identify retail technology entrepreneurs who are bringing new ideas and products to market, creating integrated customer experiences and leading the move away from traditional ‘clicks and mortar’ e-commerce.

These entrepreneurs have been selected because they are dynamic, agile and shifting gears. They have brought an innovative product to market, cleverly harnessed a technology or process, led the revolutionary execution of a new technology and disrupted their markets.

Achille Traore has been recognised within retail technology Shift 100 in association with KPMG Small Business Accounting.

The former professional footballer Achille Traore launched digital tech firm Perks Loyalty in 2015, attracting a number of independent investors.

Twitter @perksloyalFacebook @perksloyaltyapp

Perks Loyalty uses app-based technology for retailers to set up and run customer incentive and loyalty schemes. It enables retailers to devise and set up new bespoke programmes in minutes allowing them to ‘push’ promotions and gain insights into their customer base; eliminating the need for traditional loyalty/award cards.

USP: An app that allows customers to use their phones as a virtual card, where they can register visits and purchases as well as bank/redeem awards.

To view the full Shift 100, click here.