Image: José Goulão Image: José Goulão

I was ‘silly’ said Sam Allardyce, but is the real problem, that there is too much money in football, and indeed in the baking of cakes on TV. What lessons can we all learn?

It was Sam Allardyce’s dream job, manager of England, 67 days later he was gone. “On reflection, it was a silly thing to do,” he said, referring to the way he fell for the sting put together by Telegraph reporters, getting him to make comments that perhaps were not so well advised.

I was trying to help someone out I knew for 30 years and unfortunately it was an error in judgement on my behalf, “he said.

And added: “Entrapment has won on this occasion."

But is the problem that there is simply too much money in football, money that benefits the players but not necessarily the teams?

Being a good footballer, or a good football manager, does not make you good at business. Why on earth would we expect a sports star to be good at money?

Mr Allardyce did a silly thing, but what do you expect when such temptation is presented?

Yet, it has proven to be his undoing.

In the annuls of British football, no manager enjoyed such a high profile as Brian Clough. He had his job as the manager of Leeds United for 44 days, so at least big Sam held onto his dream job for longer.

And that brings us to The British Bake-Off, the BBC has lost the show, it may or may not prove to be a clever move by Channel Four and the programmes’ makers, but judging by the backlash there has to a chance that, just like Big Sam, money has tempted the beneficiaries from the move away from the BBC to make an error. Allardyce lost his dream job, the makers of The Great British Bake-off may have lost a dough making machine, the likes of which comes along very very rarely.