By David Fisk, EMEA Sales Director at Quorum

In 2014 a number of high profile retail breaches including Target, UPS and Staples became glaringly apparent and more recently, Carphone Warehouse revealed that personal information on as many as 2.4m customers may have been accessed in a cyber attack. The publicity surrounding such high profile retail hacks is bound to cause nervousness and anxiety among customers engaging with retailers online, making them more cautious about entrusting their personal and financial details to company web sites. Unfortunately, online retail’s success has now been marred by the shadow of these hacks and security breaches.

However, The fact is, that it’s not just online sites that are vulnerable to hacking. Traditional retailers need to protect their systems and to appreciate the risk to their reputation if customer orders are lost or transactions fail.

Compliance is crucial - At the very least, businesses should adhere to existing regulations by ensuring they are PCI compliant. The business requirement of protecting customer data also demands that retailers have a cohesive Disaster Recovery (DR)/ Business Continuity (BC) plan in place to ensure they can continue running in the event of a disaster.

The world of e-commerce is growing at an extraordinary rate and having a profound effect on buying and selling practices in the process. But while there are many advantages and benefits to buying and selling online, they can be swiftly undermined by security failures. It is no understatement to suggest that retailers, online and offline, need to do their utmost to protect customers’ data.

Security doesn’t mean spending - But while circumstances are forcing many retailers to accept the necessity of providing adequate security for their customer data, they need to find a way of doing so without adding an unsustainable layer of expense to their margin intensive business model. Many retailers are likely to agree that a PCI compliant DR solution is desirable, but it also needs to be affordable. To try and achieve their desired outcome, retailers will have to evaluate the options in the market to find the DR provider that best suits their IT infrastructure. The good news is that there are DR solutions available that can address their needs.

Review your strategy - Backup and DR are becoming vital requirements for all companies, including SMBs, but if retailers don’t put the appropriate strategy in place, they could be setting themselves up for a very dangerous fall and the damage to their reputations could be irreparable. This would be especially unfortunate when technologies such as cloud-based provision of DR as a service are starting to make it simple and affordable for most retailers to have an effective strategy in place.

At a time when businesses can be placed at great risk, just with the simple click of a mouse by a malicious hacker, it would be risky and foolish to ignore a solution that can ensure disaster is avoided. With a number of single click solutions available, the retailer is able to resume its normal, every day activities, quickly and efficiently.

Let technology help - Technology has done a great job helping retailers to broaden the ways in which they engage, interact and transact with customers, but it has also made them potentially more vulnerable on a wider number of fronts to data loss. Retailers are under pressure to do more to protect customer data and to ensure their systems are safeguarded from potential downtime, disruption and disaster.

So long as businesses get the strategy right and choose wisely, technology can do a lot to help retailers achieve those objectives without breaking the bank or disrupting their existing infrastructure.