By Daniel Hunter

Retailers are pledging strong support to a national front of pack labelling scheme which offers customers clear and consistent nutritional information on the food they buy.

The national recommendation being launched today (Wednesday) by all four UK governments is a uniform system for showing how much fat, saturated fat, salt and sugar and calories are in food products, building on existing labelling which retailers have developed over the last few years.

Members of the British Retail Consortium (BRC) have led the way in signing up and worked closely with the Government on presentational aspects of the new labelling guidelines, including colours, format and font sizes.

All the major food retailers have signed up to the scheme, which combines traffic light colour-coding and nutritional information to help people make informed choices when doing their food shopping.

"This is great news for consumers. A consistent scheme across all the major supermarkets means wherever we shop we will see the same front of pack labelling. That will help improve understanding of the label and make healthier choices easier," Andrew Opie, BRC Director of Food and Sustainability, said.

"UK retailers have led the way on developing clear and consistent front of pack labelling over the last few years and we are delighted to see that such an important project is today getting the green light."

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