By Daniel Hunter

The retail industry is a Great British success story which has survived and thrived despite facing multiple challenges over the last few years, according to a speech being delivered to representatives from across the industry today (Tuesday).

Director General of the British Retail Consortium (BRC), Helen Dickinson, is due to tell more than 300 delegates at today's BRC Retail Symposium that the sector has held its nerve during the prolonged economic downturn and that it has an impressive track record for innovation, competition and flexible career opportunities.

She is expected to say: "At the very least, we've survived a prolonged economic downturn.

"We've continued to deliver quality products at reasonable prices to customers who've had less money in their pockets.

"We've kept going through some extraordinary unseasonable weather.

"And we've endured the turmoil and disruption of events like the horsemeat crisis and proved our food supply chains can be trusted when dire expectations about horsemeat were confounded — less than ½% of products tested for horsemeat in the UK were positive.

"But we've done much more than simply survive, we've kept our eye very firmly on the future.

"British retail is embracing the game-changing digital revolution faster than anywhere else in the world.

"We are growing our business and our reputation internationally thanks to Brand Britain, thanks to the very high quality of our products and our excellent customer services….. and thanks also to our world leading expertise in adopting digital as a way of doing business."

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