By Max Clarke

Reeves, the iconic Croydon furniture store that had been run by five generations of the same family until it was razed during the violence that swept through British cities earlier this month, has opened for business once again.

The family-run business was trading in 1867 in what was then a quiet suburb. As Croydon grew around the shop, a tram stop and street were named after it. Images of the building ablaze swept the media, instantly becoming metaphors for the senselessness of the looting.

A message on the company’s website proudly reads:

Reeves family, directors and staff would like to say thank you for all the messages of support we have received, not only from the UK but all over the world. We are OPEN for business in our sister store at Reeves corner, displaying our sofa and dining collections alongside our beds and bedroom ranges.’

The family have launched a fund, separate from their business, which will help to regenerate the dilapidated Reeves Corner. Via online donations, the family have been inundated by a public outpouring of support.

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