Reckitt Benckiser plc (LSE: RB) is a global consumer goods company headquartered in Slough, United Kingdom. It is the world's largest producer of household products and a major producer of consumer healthcare and personal products. Its brands include Dettol (the world's largest-selling antiseptic), Strepsils (the world's largest-selling sore throat medicine), Veet (the world's largest-selling depilatory brand), Air Wick (the world's second largest-selling air freshener), Calgon, Cillit Bang, Durex and Vanish. It has operations in over 60 countries and its products are sold in over 180 countries.
It is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.
The company was formed by a merger between Britain's Reckitt & Colman and the Dutch company Benckiser NV in December 1999. Bart Becht became CEO of this new company and has been credited for its transformation, focusing on core brands and improving efficiency in the supply chain. The new management team's strategy of "innovation marketing". — a combination of increased marketing spend and product innovation, focusing on consumer needs — has been linked to the company's ongoing success. For example, in 2008, the company's "rapid succession of well publicised new product variants" were credited for helping them "to capture shoppers' imagination". Business Week has also noted that "40% of Reckitt Benckiser's $10.5 billion in 2007 revenues came from products launched within the previous three years."