By Daniel Hunter
New research from VoucherCodes.co.uk reveals that the recession has permanently changed the way UK adults shop as a fifth admit they now always try to avoid paying full price for their purchases.
It seems that the nation is full of discount shoppers as six in 10 consumers (61 per cent) admit they always check for a discount before buying items. The inclination to save is over 10 per cent higher in women (66 per cent) than men (55 per cent) with 41 per cent of women choosing a shop or restaurant that offers a discount over a full-priced competitor, compared with one in three men (36 per cent).
Bargain hunters are so eager to ensure they are not paying over the odds, over 5 million Brits even check with shop workers whether their store has any discounts before they spend their hard earned cash.
VoucherCodes.co.uk discovered that the average consumer has used a discount code seven times in the last month. The average saving per month through voucher use is £64.87 - amounting to a staggering savings pot of £778.44 a year.
When asked what drives their hunger for discounts, a third of Brits (35 per cent) said they love the satisfaction of knowing they got a good deal, while one in eight (13 per cent) claim using discounts lifts the pressure from making purchases when they feel they should be saving.
The research into consumer shopping attitudes also uncovered the top five products consumers refuse to buy without first looking for, or waiting for, a discount:
1. High ticket electricals e.g. TV (54 per cent)
2. Holidays (36 per cent)
3. Clothes (30 per cent)
4. Books, DVDs etc (29 per cent)
5. Theatre tickets or visiting attractions (22 per cent)
"Spending habits have now changed irreversibly for a lot of UK adults who've been forced to make cut backs wherever they can and many have now learnt that paying full price for everything just isn't necessary," Duncan Jennings, co-founder of VoucherCodes.co.uk commented.
"By making a habit out of using discounts and voucher codes, shoppers can really make their money go further without scrimping on the quality of purchases. Checking online for codes before buying anything can help consumers reign in finances without any hassle and those yet to do so will soon discover how much they stand to save."
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