Manchester-based digital agency PushON have completed the first two phases of a major digital development project – unifying the online and offline audience experience – for the Liverpool ONE retail and leisure complex. The £1bn project in the heart of Liverpool will celebrate its tenth anniversary in 2018, and has a distinct vision for the next decade.
Liverpool ONE wanted to work with an agency that could bring them closer to their audience and how they used digital before, during and after their experience on the Estate. After an extensive search for the right partner, Liverpool ONE chose PushON after the agency demonstrated a complete understanding of the demands of the task and the capability to tackle it. In combination with its expertise in search, conversion and user experience, the company was the obvious choice. PushON worked alongside other partner agencies to deliver a website that integrated mobile, desktop and touch screen experiences.
Part of PushON’s brief was also to create an interactive map of the complex that would drive the touchscreens that are dotted around the Liverpool ONE Estate.
Liverpool ONE Marketing Director, Donna Howitt said “Our selection process was focused on finding more than a website development agency, we needed a strategic digital partner. PushON worked hard to understand our business needs and the needs of our audience before developing a cross platform solution to support the Liverpool ONE experience. We now have a market leading platform that we can use to engage with the varied people who love Liverpool ONE”
PushON’s MD Simon Wharton said, “Completing the Liverpool ONE website and touchscreens before the start of the Christmas season rounded off a great year for PushON. As eCommerce specialists, it was interesting for us to create a digital presence for a bricks-and-mortar retail location. It made us look in great detail at the customer experience for people travelling to the complex on foot, in wheelchairs, with children etc. and deliver the retail and entertainment information they need in a format that suits them. Completion of the app will finish the circle and we’re looking forward to more positive feedback from Liverpool ONE and its customers.”
