By Jonathan Davies

Poundland has launched its own online shopping service, but delivery doesn't cost £1.

The £1 retailer's online shopping service holds around 2,000 branded and own-brand products, with no minimum order. But delivery costs £4 and you could be waiting up to five working days for your purchases to arrive, with no option to upgrade to a faster service.

The delivery charge will be waived for those spending £50 or more, however.

Poundland’s chief executive, Jim McCarthy, said: “The online shopping market is a rapidly growing channel and one which could provide a significant potential opportunity for us. This trial is an important first step towards giving more customers access to our amazing value.”

In April, Poundland's rival Poundworld launched its own online shopping service with around 4,000 products.

It is the latest move made by Poundland to tackle growing competition from rivals. In February, it announced a deal to buy the 99p Store, which has just received regulatory approval.