By Daniel Hunter

Kantar Worldpanel, the global market leader in consumer panels, reports a 7.1% value growth for China's Fast Moving Consumer Goods (FMCG) market for the latest quarter up to June 14th 2013 compared to the same period a year ago.

The figure is lower than the 8.4% growth for Q1 and also the lowest quarter-on-quarter growth in the last 2 years. This slowdown in growth has mainly been driven by a slower growth in household spending as shoppers are buying less items over the quarter compared to last year. Average prices and shopper numbers continue to increase due to premiumisation and urbanisation.

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