Newsletters continue to be instrumental in maintaining customer loyalty, but only when it’s executed successfully and the content that retailers share is being read. Sharing insight on new products, physical or online stores and any seasonal deals is a good start. I will provide 6 further tips on how retailers can refine their newsletters and tap their full potential.
- Make it snappy & nudge you readers in the right direction
- Time is of the essence
- The personal touch
- The opt-out
- Onwards and upwards
By Lars Tinnefeld, Email Marketing Manager at Trusted Shops