By Adam Parker, CEO of RealWire

Following my article in a previous newsletter regarding online readership, I got talking to Andrew Smith of Escherman and we agreed to jointly carry out a more extensive piece of analysis looking at 50 different online news sites.

We selected ten sites each from the following areas — UK Nationals, Business, Marketing, Technology and Consumer. There was no particular selection process, just an attempt to have a reasonably representative sample*.

Site data is sourced from Google for the number of indexed urls via the “site:domain” command and from [nurl=https://www.google.com/accounts/ServiceLogin?service=branding