Smartphone coffee

In today’s exciting digitalised and online age, never have we as the consumer had more access to products to buy and search from. And for the retailer with the potential to reach a massive audience, never have they had a greater platform to advertise and sell their products. For this, the rise of online shopping in recent years has been truly phenomenal and companies such as David Orme’s have recognised this change in consumer habits and adapted their business to offer innovative solutions for e-commerce businesses.

The popularity of online shopping has been partly aided by the extraordinary success of smartphones. Where the internet took shopping from a bricks and mortar experience to an online experience in the comfort of your own home, smartphones have added another dimension of freedom to the experience by allowing consumers to purchase goods whilst they are on the go. From figures reported by IMRG and Capgemini for 2016 in the UK there was £133 billion spent on UK retailers online which was a 16 per cent increase (£18 billion) on 2015.

This notable shift of taking to the internet to purchase goods by shoppers, has meant businesses have had to adapt to this consumer trend and many have introduced or increased their efforts for their online presence and e-commerce.

In considering reported 2016 figures of $136 billion in net sales by Amazon, it is not difficult to see why businesses are keen to step up their interest in the lucrative online environment.

Evolving to an e-commerce business however brings necessary changes to the company model and structure of day to day business running. A fundamental part of an e-commerce business that may not necessarily be facilitated by a traditional bricks and mortar business but must be part of a business selling goods online is how they will be able to smoothly process orders and deliver it to the consumer within a prompt timeframe. This process is amongst the highest priorities that must be made as adept as possible. For this there is a product called integrated labels that all major leading e-commerce businesses like Amazon use to make this process as efficient as possible. In addition, in using integrated labels it can provide the further benefits of saving money and building customer loyalty for e-commerce businesses.

For e-commerce businesses, the dispatch process must be accurate and as error free as possible. With this, integrated labels are the first step to an efficient system and will provide you with all the necessary information for the packaging and delivery of customer orders.

As mentioned, a key reason for using integrated labels is that it is a method that will save an e-commerce business time and money. As the label is integrated with the sheet of paper, there is no longer the need to have a label printer to print the label separately, and hereby a cost is removed and it also removes the risk of mistakes being made as now it means there is no longer the need to match labels to picking slips. Without the presence of multiple documents and separate labels, it leads to a much more organised, time efficient process to dispatch orders in an easy manner.

For e-commerce businesses using integrated labels, though very simple in their functionality they provide a crucial purpose in the streamlining of delivering orders. They come in the form of an adhesive label that can be located at either the top or bottom of a A4 sheet of paper, which is often the picking slip or order invoice. Dependant on the information necessary, the label will often be used for example as the delivery address, product information or return address. If all of this information is desired, there can be more than one integrated label on the form, of which further details are provided below for the variations of integrated labels that are available.

Single integrated labels

With the single integrated label they are commonly used as the shipping label with the sheet as the customer order invoice or picking slip. As aforementioned, in not having to produce these separately this will improve the dispatch process immediately by making it more cost effective and streamlined.

In addition, they are also a very useful tool for business administration. One of the most damaging causes of customer dissatisfaction and of which is related to the fulfilment of an order is getting an address incorrect and not being able to deliver it. The benefits for e-commerce businesses is that integrated labels help overcome this issue by noticeably diminishing errors and increasing accuracy by having all details in one place. And this level of coordination cascades throughout for all those involved in the process in fulfilling orders, whether it is the warehouse packer picking and packing the order, the courier service requiring the delivery address or office administration managing invoice details, the integrated label will cover all of these demands.

Double integrated labels

As popular as online retailing has become, there are still many that prefer to buy from shops. One of the main reasons for this is that shoppers can try something before buying. To allay this concern, and convince shoppers to buy online, retailers have offered the service to be able to return products as easily as possible thus allowing them to buy and try with minimal fuss. For consumers that do buy online, to not be able to return a product they are not satisfied with, is also a great cause of annoyance, therefore for e-commerce businesses it is important to make returns as simple as possible.

With the double integrated labels, where there are 2 labels instead of 1, the second label is commonly used as a return label for the customer to use which makes returning products very easy to do. A straightforward addition and assistance from the retailer to the customer, it is very useful for the customer and helps in building a relationship with customers, thus encourage more sales from them in the future.

Triple integrated labels

Integrated labels are great for how they split into separate sections all the relevant information. As the name suggests triple integrated labels sees 3 labels on the sheet of paper, allowing you to have 3 individual labels for different informational requirements.

As mentioned the first two labels are often used as a shipping and return label. With the third label, it has the benefit to be used as a marketing tool to promote the business which is where the benefit of being able to build customer loyalty comes into play. There is the opportunity to use the label to build awareness about forthcoming offers and other products and services offered by the business. Or they could be used to encourage more purchases from the buyer such as providing a discount code for a second order. Such promotions open up the potential to gain a loyal customer.