By Max Clarke

Ofcom are tightening up broadcasters’ airing of ‘unsuitable material’ shown before the 9pm watershed as part of their ‘statutory duty’ to protect under 18 year-olds.

This is despite the media regulator’s own research which finds the majority of parents are not concerned about what television their children have watched over the past 12 months. Fewer than 1 in 3 parents are concerned bout the television they watch- down from 36% in 2009.

21% of parents aired concern about sexual content, closely followed by grievances about violence.

Broadcasters are expected to pay particular attention to family viewing programmes, trailers and soaps. Ofcom advises broadcasters to take particular care with post-watershed content which has been edited for pre-watershed viewing, for example by masking or editing offensive language.

Join us on
Follow @freshbusiness