By Marcus Leach
The Mayor of London, Boris Johnson, is launching ‘100 Great Things about the Games’, a campaign to inform Londoners of the huge range of benefits the city is reaping as 2012 Games host city.
The campaign also aims to highlight how Londoners can take advantage of and get involved in the multitude of opportunities that are already transforming life in the capital, both now and in future.
Fantastic new and improved sports facilities, music classes for novices, greener cleaner public spaces, thousands of new homes and a huge range of volunteering opportunities are just a flavour of the benefits that are making the city a better place, a year ahead of the 2012 Games opening.
The full list of ‘100 Great Things about the Games’ can be found on the Greater London Authority website at www.london.gov.uk/games, and builds on the excitement already spreading across the capital by showing each Londoner how they personally can benefit from living in the Host City, now and into the future.
The campaign kicks off via Transport for London’s ‘journey planner’ web portal and will run throughout August and September including posters on the London Underground network and London radio advertising. It focuses on four key areas where the Games are driving a new legacy for London: access to grassroots sports and sporting legacy, showcasing the capital, regeneration and jobs and opportunities.
“As we count down in earnest to 2012, not only is the crescendo of excitement steadily building, but we can see how the Games is beginning to benefit every corner of the capital," the Mayor of London Boris Johnson said.
"I want every Londoner to benefit from the great opportunities the Games are bringing. Our website highlights the myriad of ways the great 2012 legacy is unfolding across our city and how Londoners can get involved.”
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