By Daniel Hunter

Fifteen companies are setting their sights on India after being awarded a place on the sought-after India Marketing Scholarship Programme.

Organised by UK Trade & Investment (UKTI) London, the programme was created to help companies fast-track their way into India. Senior managers of SMEs looking for a competitive edge, can get beneath the surface of the Indian market and truly understand its business culture.

The executive training programme will be held in Mumbai for a week from 26 November.

“India is a vast and diverse country, with a rapidly expanding consumer class, and, while offering a wealth of trading opportunities, it also presents a unique marketing challenge for overseas companies," Parveen Thornhill, International Trade Director at UKTI London, said.

“The scholarship programme helps participants identify issues and actions to be taken and has helped past participants develop trading relationships to secure business in India.

“With trade opportunities stretching to the emerging cities of Nagpur, Ahmedabad, Chandigarh, Pune and Jaipur. London companies can build long-term relationships in the next generation cities as well.”

November’s programme will be hosted by the S. P. Jain Institute of Management and Research (SPJIMR) in Mumbai, one of India’s leading management institutes and ranked one of the best business schools in Asia.

It coincides with two other business and university delegations that will be in India at the same time as the Mayor of London.

Yesterday, companies from all three delegations took part in a Master Class on business opportunities in India as part of UKTI’s national Export Week.

“UKTI is delighted to be working in partnership with the Mayor of London to ensure companies targeting India, export successfully," Parveen continued.

"The Export Week Master Class on India is just one of UKTI's national activities taking place around the country, focused on getting more companies to export.

“The event prepared the businesses and Universities that will be in India at the same time as the Mayor of London. This will bring together companies supported by the London Chamber of Commerce, the London Universities International Partnership and London and Partners, and will maximise the opportunities for London companies to export and promote London as a destination for investment and a place to come and study.

“Our joint presence in market, means we will create a bigger impact and put the spotlight on London; that will ultimately lead to the creation of jobs and growth here.”

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