By Claire West
Totaling 4.9 million, online search volumes for jobs in July fell below those levels in the three months preceding it, reveals the latest data from leading independent digital marketing agency, Greenlight.
Greenlight’s findings come on the back of figures released by the Office of National Statistics (ONS), showing UK unemployment fell by 4,000 in the three months to June.
The agency’s quarterly “Recruitment Sector Report — Issue 6”, profiles the most popular keywords consumers used to look for jobs on Google UK in July. Total search volumes are revealed, splits given by location and sector and the most visible job sites to those searches listed.
City-wise, London and Glasgow came up tops, with the terms ‘jobs in london’ and ‘jobs in glasgow’ each accounting for 2% of the 1.5 million searches consumers made for jobs in specific UK locations.
Notable however, were queries for jobs overseas with the term ‘jobs abroad’ making up 1% of searches (22,200).
From an industry sector perspective, Greenlight’s report indicates that roles within the civil service and charities were most sought after.
The research shows 10% of the 1.6 million sector-specific queries contained the phrase ‘civil service jobs’ and 5% used ‘charity jobs’.
Others industries that job opportunities were predominantly sought after included recruitment, retail, leisure and security.
Overall however, two keywords dominated consumer online job searches in July — ‘jobs’ and ‘apprenticeships, queried 368,000 apiece, seeing each term make up 7% of the 4.9 million total of searches for jobs, online.
Recruitment and Employment Confederation CEO Kevin Green said the ONS data was proof of the UK heading in the right direction.
He also noted a concern for those who have been unemployed is not having “the skills, experience or confidence to take advantage of those opportunities”, which goes some way to explaining the popularity of online searches for ‘apprenticeships’ as shown in Greenlight’s findings.
Interestingly, Greenlight’s retrospective 12 month view of the online recruitment market shows web search volumes for jobs this year were at their lowest in February (3.1 million searches), peaked in March (6.2 million searches), declined sharply in April (5.1 million searches), picked up marginally in May (5.2 million searches), and fall consecutively between from May through to July. Though currently sitting marginally below April levels, online search volumes are way above February’s depressed level.