By Daniel Hunter

Jessops is back on top of the world, as a Twitter campaignfrom its new chairman and CEO Peter Jones CBE trended worldwide yesterday (Monday).

Since relaunching the iconic camera retailer on Thursday, the Dragon and Jessops owner has been running an Easter Twitter challenge, #4daysofJessops, asking people to tweet Jessops their Easter wishes and photos.

The competition went viral this morning, with the Jessops official hashtag #ImageisEverything topping Twitter trending ahead of Olly Murs, Justin Bieber and Easter Monday. It then trended worldwide as more and more people entered into the spirit of the 4DaysofJessops campaign.

So far, nine lucky entrants have won top-end camera equipment, with today’s final day prize comprising three Nikon Digital SLR cameras, each worth £1300.

Six Jessops stores have opened their doors over the course of the Easter Weekend, with up to 30 more to follow throughout April. With anticipated Year 1 revenues of £80m, the revived Jessops is creating 500 jobs on the UK High Street.

“I’ve been overwhelmed by the upbeat public response to the Jessops relaunch, both on the High Street and over Twitter," Peter Jones, chairman and CEO of Jessops, commented.

“We’ve been inundated with messages of support and entries for #4daysofJessops. To see Jessops' new slogan "Image is Everything" trending worldwide this morning was amazing. I've been very touched by the great British public who have got behind me since I purchased Jessops. It's great to see such an iconic high street brand come back alive so quickly.”

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