05/07/2010

“Picture Perfect” campaign awarded “Best Use of Affiliate Marketing”

Jessops, the UK’s leading multi channel photographic retailer and TradeDoubler, the number one pan-European digital marketing company, are proud to announce the latest in a line of prestigious accolades — the award for Best Use of Affiliate Marketing at the New Media Age Effectiveness Awards 2010. The award acknowledges Jessops ‘Picture Perfect’ affiliate marketing campaign in conjunction with TradeDoubler: td Affiliate, which delivered a 300 per cent increase in traffic to the Jessops site over Christmas 2009 when compared to the same period in 2008.

With its extensive reach in 18 countries across Europe, TradeDoubler delivers 32 billion impressions per month, reaching 154 million unique users and generating 10 million leads every month. The Group offers unrivalled access to more than 76 per cent of the European online audience through its publisher networks, which comprise more than 128,000 active website publishers and in excess of 1,800 advertisers.

Jessops’ affiliate programme is long-standing (since 2003) and has grown steadily year-on-year. The peak Christmas period is a crucial trading period in the sales calendar for Jessops and the affiliate channel is the most important channel in the digital marketing mix for delivering these sales. To ensure another outstanding Christmas season of online sales, Jessops wanted to:

1) Increase traffic volumes and improved conversion rates on the jessops.com site

2) Minimise the eroding affect on average order values (AOV) by the growing use of voucher codes by cost-conscious consumers

Simon Joseph, Head of E-Commerce for Jessops said “It is a wonderful achievement for Jessops to be presented with this award. Having celebrated the brand’s 75th Anniversary this year it is undoubtedly the recognition and proof that Jessops is still very much a strong prescence in the UK retail industry and will continue to go from strength to strength for may years to come”.

“We are thrilled to be acknowledged in conjunction with one of our most prestigious customers,“ said Simon Burgess, Managing Director , TradeDoubler UK. “Not only did the campaign deliver the results required, it surpassed expections so really was a successful and innovative affiliate programme.”

In a major coup for the retailer, the award acknowledges brands’ best use of particular platforms or technologies to deliver products, services or campaigns in any sector. In winning the award, NMA have recognised that Jessops demonstrates the most imaginative, innovative and successful use of the particular medium, using the unique qualities of the medium to maximum effect. To develop a second to none service ensuring photo developing, selecting the right camera and accessories is easier, faster and more accessible than ever before.