By Max Clarke

One day after online accounting system E-conomic launched its iPhone application, it was the most downloaded free business app and the 8th most downloaded free app - ahead of Facebook and the Angry Birds game - on iTunes. Two months on, the app has now been downloaded by a total of over -14,500 SMEs.

“We have created the world’s first free iPhone app that synchronises our customers’ accounting system with their iPhone,” says Torben Frigaard Rasmussen, CEO of the cloud based system.

“The major benefit for our customers is the time they will save when using this app,” says Torben. “Whether they are in the office, at home or en route to a meeting, the portable app will easily assist them in fulfilling tasks such as editing accounts, viewing reports, creating and sending invoices, and much more; all at the touch of a button.

He continues: “This application is ideal if you are starting up your own business. It’s inevitable that you will be out of the office on a regular basis making those essential business contacts - with the app you can check your balances and have your financial details at your finger tips while on the move. So in reality all you need when you are starting up is an iPhone and the free E-conomic app!”

“Due to the iPhone and iPad’s significant rise in popularity, plus their astounding capability and mobility, we have ensured the app is fully supported by all versions of each device,” says Torben. “Providing our users with this technology will help revolutionise the way they communicate and engage with their customers. As the free application is available to download on Apple iTunes, we can reach out to so many potential new users who are using the iPhone or iPad.”