By Marcus Leach

Apple today (Friday) officially launched the iPhone 4S in shops throughout the world, with people queuing for over 80 hours in some countries to be the first to get their hands on the new phone.

The new model, launched at the Apple 'Let's talk iPhone' conference last week, boasts several new features and went on sale in the US, UK, Australia, Japan, France, Germany and Canada.

The iPhone 4S's new features include Apple’s dual-core A5 chip for fast performance and improved graphics; an all new camera with advanced optics; full 1080p HD resolution video recording; and Siri, an intelligent assistant.

With the launch of iPhone 4S also comes the launch of iOS 5, the world’s most advanced mobile operating system with over 200 new features; and iCloud, a set of free cloud services that work with your iPhone, iPad, iPod touch, Mac or PC to automatically and wirelessly store your content in iCloud and push it to all your devices.

“iPhone 4S plus iOS 5 plus iCloud is a breakthrough combination that makes the iPhone 4S the best iPhone ever,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing.

“While our competitors try to imitate iPhone with a checklist of features, only iPhone can deliver these breakthrough innovations that work seamlessly together.”

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