The amazing thing about Integrated Live is that there really are so many amazing people giving the best advice out there in the marketing world. Even as someone working on the event, I spend my days in the run-up looking at which presentations I really want to see. I can't imagine what it's like for you!
That's why we're spending the next few weeks doing quickfire interviews with as many of the speakers as we can to give you a little insight into who they are, what they do and what they're going to be talking about at Integrated Live.
Finishing off the week is Tina Thompson, digital projects director at HRG UK.
What area of marketing do you specialise in?
How long have you been with the company?
How long have you been in marketing?
Over 15 years.
Why do you do what you do?
I really enjoy influencing dynamic creativity that stretches ideas and includes more tech.
Which marketing platform do you use the most? (No, you can't say your own!)
Google Analytics - I always want to know what's going on 'under the hood of the car' so to speak.
If you could only use one marketing platform for the rest of your life, what would it be?
Google Analytics for the same reason.
What is your favourite thing about marketing?
One decision can make an impact, and quickly.
Is content still king?
Yes, very much so. It's about virability/the gold dust of going viral. It's not just about how you can make shoppers engage with content to encourage them to purchase, but to also share the brand/content in a positive way and thereby becoming brand ambassadors.
In a sentence, what's your presentation about?
The trend of personalisation to give shoppers added value.
You can find Tina's presentation on personalisation in retail in the Innovation & Insight Theatre at 2:30pm at Integrated Live on 17 November, but you'll have to register for your free ticket first:
By Jonathan Davies, editor, Digital Marketing Magazine