The amazing thing about Integrated Live is that there really are so many amazing people giving the best advice out there in the marketing world. Even as someone working on the event, I spend my days in the run-up looking at which presentations I really want to see. I can't imagine what it's like for you!

That's why we're spending the next few weeks doing quickfire interviews with as many of the speakers as we can to give you a little insight into who they are, what they do and what they're going to be talking about at Integrated Live.

I caught up with Stacy Westhead, director at Atom 42.

What area of marketing do you specialise in?

As an agency, our roots are in PPC and SEO, but we now cover a huge range of areas, including content strategy, web design and development, social media, mobile, usability testing and CRM. Personally, I would say I specialise in holistic online marketing strategy.

How long have you been with the company?

Nine years.

How long have you been in marketing?

11 years.

Why do you do what you do?

I did a degree in maths, but longed to do something a bit more creative. Marketing, and specifically online marketing, gives me the chance to combine my love of data and numbers with creative thinking.

Which marketing platform do you use the most? (It can't be your own!)

I really like using Searchmetrics; it gives simple, useful, easy to digest information on PPC and SEO performance.

If you could only use one marketing platform for the rest of your life, what would it be? (No it can't be yours this time, either!)

If I had to choose one it would be a tool like ahrefs, which would allow me to see how link profiles and link-building strategies change as Google updates its algorithm.

What is your favourite thing about marketing?

That it's a constantly changing space that is essentially limitless.

Is content still king?

Content is obviously still very important, but brands should focus, first and foremost, on their core product and the value they are adding to customers. I

In a sentence, what's your presentation about?

Showing how the "rules" of online marketing can be bent in order to drive more standout and better results for your client / business.

You can find Stacy's presentation on bending the rules of marketing in the Content Theatre at 10:30am at Integrated Live on 16 November, but you'll have to register for your free ticket first:

Eventbrite - Integrated Live

Originally posted on Digital Marketing Magazine