The amazing thing about Integrated Live is that there really are so many amazing people giving the best advice out there in the marketing world. Even as someone working on the event, I spend my days in the run-up looking at which presentations I really want to see. I can't imagine what it's like for you!

That's why we're spending the next few weeks doing quickfire interviews with as many of the speakers as we can to give you a little insight into who they are, what they do and what they're going to be talking about at Integrated Live.

I caught up with Laurent François, executive creative strategist at RE-UP.

What area of marketing do you specialise in?

Social media, community building, social brand building, digital strategy and brand content.

How long have you been with the company?

Around two and a half years.

How long have you been in marketing?

11 years.

Why do you do what you do?

I love working on this strange chemistry between what a brand at its best self has to bring to people and how they (the people) can become the shareholders of the reputation of these brands.

Which marketing platform do you use the most?

Human brain, the most complex platform ever.

If you could only use one marketing platform for the rest of your life, what would it be ?

Not to sound too arrogant, but I'd still bet on human brains.

What is your favourite thing about marketing?

Digging into a wide versatility of topics, using all possible tools and methodologies. And sometimes finding an insight that will make people tick with the brand.

Is content still king?

I am scared to answer this question. And you?

In a sentence, what's your presentation about?

It is time to accept that people are weird and that this weirdness is the most inspiring and financially profitable ground for any proper digital marketing approach. Long live subcultures!

You can find Laurent's presentation on subcultures in marketing in the Social, Video & Mobile Theatre at 12pm at Integrated Live on 17 November, but you'll have to register for your free ticket first:

Eventbrite - Integrated Live

Originally posted on Digital Marketing Magazine