The amazing thing about Integrated Live is that there really are so many amazing people giving the best advice out there in the marketing world. Even as someone working on the event, I spend my days in the run-up looking at which presentations I really want to see. I can't imagine what it's like for you!

That's why we're spending the next few weeks doing quickfire interviews with as many of the speakers as we can to give you a little insight into who they are, what they do and what they're going to be talking about at Integrated Live.

Today, we have John Brown, head of engagement at Hotwire.

What area of marketing do you specialise in?


How long have you been with the company?

Two years.

How long have you been in marketing?

A decade.

Why do you do what you do?

I'm too overweight to be a pro footballer and Hollywood rejected me. However, I also find the conversation between brands and people fascinating and enjoy working out ways to make it work better.

Which marketing platform do you use the most (and it can't be your own!)?

I like to be quite promiscuous with my platforms. Whatever works for the audience in mind. My favourite however will always be a room full of relevant people.

If you could only use one marketing platform for the rest of your life, what would it be (and you can't use your own!)?

Facebook. It's fast owning our entry point into the internet and the targeting functionality, live capability and general size of the platform makes it arguably one of the most important channels out there.

What is your favourite thing about marketing?

It's a great leveller. You chuck a shed load of cash at something and it could still be crap. You can also launch a campaign on a shoestring and wipe the floor with the competition.

Is content still king?

Nope, emotion is king. Content without emotion is like breaking wind at a dinner party, people notice but no one thanks you for it.

In a sentence, what's your presentation about?

Virtual reality and why we as marketers need to sit up and take notice.

You can find John's presentation on virtual reality in the Engagement & Experiential Theatre at 11am at Integrated Live on 16 November, but you'll have to register for your free ticket first:

Eventbrite - Integrated Live

Originally posted on Digital Marketing Magazine