The amazing thing about Integrated Live is that there really are so many amazing people giving the best advice out there in the marketing world. Even as someone working on the event, I spend my days in the run-up looking at which presentations I really want to see. I can't imagine what it's like for you!

That's why we're spending the next few weeks doing quickfire interviews with as many of the speakers as we can to give you a little insight into who they are, what they do and what they're going to be talking about at Integrated Live.

Today's interview is with Jay Allen, managing director of 1st4Solutions, Battlefield2Boardroom and My TrueNORTH.

What area of marketing do you specialise in?

Marketing strategies.

How long have you been with the company?

I formed 1st4Solutions in 1997, Battlefield2Boardroom in 2011 and My TrueNORTH in 2015.

How long have you been in marketing?

Since leaving the British Army in 2004!

Why do you do what you do?

I love it! When you find 'what' you are here to do, it ceases to be work its more a vocation. I work HARD but also 'retired' in 2011.

Which marketing platform do you use the most (and it can't be your own!)?

Aside from Google, I'm a big LinkedIn fan.

If you could only use one marketing platform for the rest of your life, what would it be (and you can't use your own!)?

Most probably LinkedIn.

What is your favourite thing about marketing?

The opportunity to build relationships wirldwide, the fact it breaks down geographical boundaries and enables us to think global.

Is content still king?

Yes, although great content on the wrong platform delivered to the wrong people at the wrong time in the wrong manner is pointless.

In a sentence, what's your presentation about?

My keynote is entitled WARNING: Your marketing MIGHT just work! And helps the audiance stop wasting money with pointless shotgun marketing and understand the benefits of sniper targeting.

You can find Jay's presentation on saving money on your marketing in the Innovation & Insight Theatre at 1pm at Integrated Live on 16 November, but you'll have to register for your free ticket first:

Eventbrite - Integrated Live

Originally posted on Digital Marketing Magazine